Legal

Privacy Policy

Last updated: 1 March 2026

This policy explains what personal data Afri X Profit collects when you visit our website or use our platform, why we process it, how long we keep it, and what rights you have under the UK General Data Protection Regulation and the Data Protection Act 2018.

1. Who we are

For the purposes of data protection law, Afri X Profit is the controller of the personal data described in this policy. Our registered contact address is Corn Street 180, EC4N 7BJ London, United Kingdom. You can reach our privacy team at [email protected].

2. Personal data we collect

We may collect the following categories of personal data:

Identity and contact data, such as your name, email address and telephone number, when you register or contact us;
Account data, such as login details, preferences and settings;
Usage data, such as pages viewed, features used, device type, browser information and approximate location derived from IP address;
Technical data, such as log files, IP address and security events;
Communications data, such as the content of messages you send to us.

We do not ask you to provide sensitive personal data, and we ask that you do not send it to us. We do not collect data about children under 18.

3. How we use your data

We use personal data only where we have a lawful basis to do so. In summary:

to create and manage your account and provide the Platform (contract);
to respond to your enquiries and provide support (legitimate interests or contract);
to keep the Platform secure, prevent fraud and maintain logs (legitimate interests and legal obligation);
to comply with anti-money laundering, tax and other legal requirements (legal obligation);
to send service updates and, where you have agreed, marketing messages (consent or legitimate interests, with an easy opt-out).

4. Cookies and similar technologies

We use cookies and similar technologies to operate the website, remember preferences and understand how the Platform is used. Full details, including how to manage your choices, are set out in our Cookie Policy. Where consent is required under the Privacy and Electronic Communications Regulations 2003, we will obtain it before placing non-essential cookies.

5. Sharing your data

We do not sell your personal data. We may share it with trusted service providers who process data on our behalf, such as hosting, analytics, customer support and payment providers. These providers are bound by written contracts and may only act on our instructions. We may also disclose data where required by law, by a court or regulator, or to protect the rights and safety of users.

6. International transfers

Some of our providers may process data outside the United Kingdom. Where this happens, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, or transfer to countries covered by UK adequacy regulations.

7. Retention

We keep personal data only for as long as necessary for the purposes described above. Account data is generally retained for the life of your account and for a further period needed to meet legal, accounting or dispute-resolution requirements. Marketing preferences are kept until you withdraw consent. Security logs are retained for a limited period and then deleted or anonymised.

8. Security

We use appropriate technical and organisational measures to protect personal data against accidental loss, misuse, unauthorised access, alteration and disclosure. These include encryption in transit, access controls and staff confidentiality obligations. No system is completely secure, and we encourage you to use a strong, unique password and to keep it confidential.

9. Your rights

Under UK data protection law you have the right to:

access the personal data we hold about you;
request correction of inaccurate or incomplete data;
request erasure in certain circumstances;
restrict or object to certain processing;
request portability of data you provided to us;
withdraw consent at any time where processing is based on consent.

To exercise these rights, email [email protected]. We will normally respond within one month, and we may need to verify your identity first. We do not charge for a standard request.

10. Complaints

If you have a concern about how we handle your personal data, please contact us first so that we can try to resolve it. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

11. Changes to this policy

We may update this policy to reflect changes in our practices or the law. We will publish the updated version on this page and revise the "last updated" date. Where changes are significant, we will take reasonable steps to notify you.

12. Contact

Questions about this policy can be sent to [email protected] or by post to Afri X Profit, Corn Street 180, EC4N 7BJ London, United Kingdom.